Polaris® Powersport Vehicles For Sale Near Madison, WI

For many decades, one of the leading American brands of powersports vehicles has been Polaris®, and it’s not hard to see why. With an expansive catalog of vehicles for our customers to choose from and a reputation for producing high-quality, high-performance vehicles for recreational riding, military transportation, and for working in various industries, including construction, farming, and forestry. Keep reading to learn more about the history of Polaris.
 

Polaris®, named for the North Star that’s been used for centuries as a navigational aid on land and sea, was founded in Minnesota by a trio of outdoorsmen. The men had founded Hetteen Hoist & Derrick in the town of Roseau to manufacture farm equipment, but they put their heads together in the 1950s to develop the world’s first snowmobile. Once their existing customers heard about this miracle of snow transportation, the men knew they needed to go into production building snowmobiles.

While snowmobiles are the vehicle that started Polaris®, the company entered the world of recreational wheeled powersports vehicles in the 1970s after acquisition by Textron Industries. They entered the ATV market in the 1980s, then expanded into UTVs and dirt bikes as well by the end of the century. Today, Polaris® has become a household name with outdoor enthusiasts of all stripes.

When you’re ready to buy a powersports vehicle, visit our Wisconsin dealership in Reedsburg, WI, to take a look at our wide range of new and used Polaris® powersports vehicles for sale. Jay’s Power Center is proud to serve our customers in Madison, WI.